Brand Manager: Hero

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The Key Purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including brand equity and share, Digital & events KPIs. Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI.

Key Roles and Responsibilities:

• Directly lead all Brand led events
• Co create brand plans for all year-round campaigns
• Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content
• Analyse data for insights & articulates opportunities for the brand
• Lead and manage influencers/celebrities all through the year to deliver Earned media
• Always ON radio assets- ensure our radio assets are maximized. Develop content for radio sponsorship
• Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops
• Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations. Working with trade marketing team. Develop creatives for in-bar as needed by the Trade Marketing team
• ZBB Budget management –to ensure ZBB delivery in line with budget
• Role involves business travel to the South East of Nigeria as business demands

Key Attributes and Competencies:

• Good Communication skills
• Self -driven, takes initiative and manages time/priorities well
• Influencing and collaboration skills
• Ability to handle complex situations under pressure
• Passionate, self-starter
• Action and results oriented
• Stakeholder/ Relationship management
• Consumer focused

Minimum Requirements:

• Bachelor's Degree in a relevant field
• Minimum of 2 years relevant brand management/marketing experience

Additional Information:

• BAND: VII

AB InBev is an equal opportunity employer, and all appointments will be made in line with the AB InBev Employment Equity Plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional relevant information as criteria for shortlisting.